I previously discussed how to choose your email marketing software, create and segment your email list, design your newsletter and find and create great content. Once you create and send an email marketing campaign, it is imperative that you track and measure its success.
Online press releases are an important part of your inbound marketing strategy, as they are no longer solely designed to reach traditional offline media. Online press release distribution for lawyers has become a staple in many law firms’ digital marketing strategies.
For an e-mail marketing message to be effective, it must appear personal and relevant to each reader. While email marketing is not dead, the days of ‘list-buying’ to ‘e-blast’ 10,000 messages are dead.
Web Vendor Holding Your Law Firm Website Hostage? Why Open Source CMS Rocks.
Email marketing strikes many as outdated but, in fact, email marketing is still one of the best investments a law firm can make in their marketing plan. An e-newsletter can spur viral content sharing and position you as a thought-leader, attracting new clients and referral attorneys. However, a bad email newsletter can be an annoyance to your clients and contacts, and even worse, create a negative image among prospective clients and cause email providers to rate you as spam.
Attorneys and legal staff devote time and effort to organizing their email inboxes, but how often is paper mail organized? The paper that stacks up on your desk is just as distracting as having 1,000 emails in your digital inbox. Your desktop mail inbox pile likely contains a number of extremely important items.
Stacey E. Burke