Days before the arrival and subsequent devastation of Hurricane Harvey on Texas land, a social media frenzy launched encouraging Texas residents to prepare and stay safe during the dangerous weather. Local news outlets were tweeting articles on hurricane preparedness and weather expectations. Texans were turning to Facebook to reassure each other to stay strong and, most of all, to stay safe.
Email is often one of the most effective, most economical, and most underutilized marketing tools for law firms. Email marketing platforms such as MailChimp and Constant Contact have minimal monthly costs (and may be free depending on the number of contacts your law firm imports), and provide a way for law firms to stay top-of-mind with their current and past clients as well as referral attorneys and other industry contacts.
Running a successfully AdWords campaign is a not a “set it and forget it” endeavor. For law firms looking to increase new leads as quickly as possible, digital advertising campaigns using tools like Google AdWords are a popular choice. Campaigns can be set up very quickly and can target users based on specific search queries. Many law firms are eager to dive into a Google AdWords campaign, but there are a few basics to understand before starting.
Social proof is the positive influence of “everybody’s doing it” – when the actions and opinions of others affect your choices and actions. If we see others engaging in certain behavior online, we are more inclined to believe those actions are worthwhile. It’s what prospects, clients, and referral sources use to confirm your law firm is a legitimate entity and the right fit for their needs.
It’s no secret these days that content marketing is a must for law firms when it comes to boosting online presence and attracting new clients. What better way to achieve brand awareness and traffic to your website than blogging? When done correctly, a blog can be one of the most powerful tools to increase organic search visibility, promote your legal expertise, and engage with your audience. But how exactly do you measure success and ROI?
Stacey E. Burke