Print Advertising

The Coronavirus Led Resurgence of Print Advertising

The coronavirus pandemic has seen many brands return to familiar marketing basics to be informative and helpful. Trust and authenticity are crucial during this time of uncertainty regarding public health, the economy, and the future in general. With so many marketing and advertising mediums and options available, it is challenging to select the best format…

Coronavirus Pandemic

How To Engage With An Audience In Crisis

With nearly all public gatherings canceled and many of us staying indoors, more and more of us are increasing our online usage, including watching videos on YouTube and connecting with friends on social media channels like Facebook and Instagram. The Internet has seen incredible, sudden growth in traffic during the COVID-19 pandemic – including total…

Coronavirus

Should Law Firms Market During The Coronavirus Crisis?

When a global crisis strikes, communities experience extreme emotions like grief, chaos, and confusion, which can last days, weeks, months, or even years. Even though rationally most people know businesses can’t simply stop and pause until everyone feels better, actually seeing advertising amidst international chaos can affect people differently. So how can a professional services…

Zero Click

Optimizing Your Website For Zero Click Searches

Google made some of its biggest search algorithm updates ever over the last year, specifically to make online answers easier for searchers to find. New Search Engine Results Pages (SERPs) functionality like featured snippets now appear in results for more than half of all searches. These features are often referred to as zero click searches, which…

law firm digital marketing

How To Get Your Law Firm Digital Marketing Ready For The New Year

As we approach the end of a calendar year, law firm management is reviewing the past 12 months to see how far your law firm has progressed toward its goals along with how important metrics are trending year-over-year. Since having a good looking, properly functional, optimized law firm website is imperative for business success, part…