Successful Legal Blog

How to Start a Successful Legal Blog

Law firm content marketing is one of the quickest and most effective ways to increase traffic to your website, establish your attorneys as thought leaders, and generate more business. Become an authority in your areas of practice and industries of focus and sign up more of your ideal clients by starting a successful legal blog.

Domain Names

Should Law Firms Own and Use Multiple Domain Names?

Many lawyers (myself included) have purchased a variety of domain names over the years. Some lawyers or firms want to own every available URL they can find associated with their niche and/or every variation of the firm name, while others felt the dot law domains would be crucial to legal marketing survival. Many are under…

Authority Marketing

Authority Marketing: Capitalizing On Lawyers’ Thought Leadership

Since we can’t speak at live events or network in person, online authority marketing is more important now than ever before. People who decide to market their authority invest in what appears in digital search results for their name, their firm name, and their specific areas of expertise. When the results of a web search position you and your firm as experts in your practice areas and geographic locations, your authority or credibility rises.

Facebook Advertising

Use Facebook Advertising To Boost Page Reach

Facebook advertising lingo has evolved over the years, but many (including me) who have been using it since the beginning still use the outdated phrasing: “promoted post” or “boosted post.” While you can boost a post by clicking the “boost post” button that appears on every Page post, that type of “boost” doesn’t provide the level of sophistication available in Facebook Ads Manager.

LinkedIn Ads

How To Advertise On LinkedIn

LinkedIn is by far the most popular social media platform for both law firms and individual lawyers. While its advertising capabilities are not as robust as Facebook’s, over the years more and more features have been added, including better tracking mechanisms and additional targeting parameters. In 2019, 30% of Am200 law firms utilized LinkedIn ads…

Print Advertising

The Coronavirus Led Resurgence of Print Advertising

The coronavirus pandemic has seen many brands return to familiar marketing basics to be informative and helpful. Trust and authenticity are crucial during this time of uncertainty regarding public health, the economy, and the future in general. With so many marketing and advertising mediums and options available, it is challenging to select the best format…