Facebook advertising lingo has evolved over the years, but many (including me) who have been using it since the beginning still use the outdated phrasing: “promoted post” or “boosted post.” While you can boost a post by clicking the “boost post” button that appears on every Page post, that type of “boost” doesn’t provide the level of sophistication available in Facebook Ads Manager.
LinkedIn is by far the most popular social media platform for both law firms and individual lawyers. While its advertising capabilities are not as robust as Facebook’s, over the years more and more features have been added, including better tracking mechanisms and additional targeting parameters. In 2019, 30% of Am200 law firms utilized LinkedIn ads…
The coronavirus pandemic has seen many brands return to familiar marketing basics to be informative and helpful. Trust and authenticity are crucial during this time of uncertainty regarding public health, the economy, and the future in general. With so many marketing and advertising mediums and options available, it is challenging to select the best format…
During this year so far, our country and our world have navigated crises daily, with each event having the potential to generate tremendous backlash if a brand misspeaks or mishandles even the smallest aspect of communications. It is now more important than ever for law firms to be a source of truth and assistance for…
With nearly all public gatherings canceled and many of us staying indoors, more and more of us are increasing our online usage, including watching videos on YouTube and connecting with friends on social media channels like Facebook and Instagram. The Internet has seen incredible, sudden growth in traffic during the COVID-19 pandemic – including total…
When a global crisis strikes, communities experience extreme emotions like grief, chaos, and confusion, which can last days, weeks, months, or even years. Even though rationally most people know businesses can’t simply stop and pause until everyone feels better, actually seeing advertising amidst international chaos can affect people differently. So how can a professional services…
A “listicle” might sound fancy, but in reality it is quite basic and something you’ve seen a million times on the Internet. It is simply an article that appears in the form of a list. Titles often include numerical values, such as “10 Movies to See This Year” or “25 Gadgets You Can’t Live Without.”…
Stacey E. Burke