Building backlinks to your law firm website is an extremely detailed process that is very time-consuming. If you are practicing law, chances are you won’t have time to undertake a meaningful analysis or to engage in outreach to acquire links. That’s where we come in – the legal marketing experts of Stacey E. Burke, P.C. handle effective link building strategies for lawyers across the country.
Think of earned, owned, and paid media like a three-pronged support – each element is an important part of the whole and all contribute to a complete media marketing strategy. Earned and paid media extend the reach of your owned media; and, to be successful, you need to amplify and scale your owned media channels….
The New Year is right around the corner, and if your law firm is using social media (and it should be), now is a great time to measure your past performance and make plans for the upcoming year’s strategy. Below are a few tips on what to include in your social media checklist to ensure…
Getting your law firm to have a sustainable position online may take months, if not years. A regular audit of your digital assets can be invaluable for gauging your online potential and room for improvement, as well as to identify any missed opportunities.
Nine months ago, you most likely started 2018 fired up, with optimism and goals. Now that the fourth quarter is about to arrive, it’s probably obvious whether or not your law firm is meeting the goals you set. But it’s not just about this year – in addition to ensuring a positive end to 2018, a strong fourth quarter places your firm on the right path for next year. Here are a few expert tips you should consider during the remainder of 2018.
As more potential job candidates flood the workforce, law firms have ample opportunity to hire more economical employees… potentially replacing higher paid existing employees. In order to maintain a semblance of job security, you have to work that much harder to both understand what “value” your law firm needs from you and how you can demonstrate you are fulfilling their needs and more.
While some lawyers still abhor social media as a whole, even the most resistant are at least members of LinkedIn. As individual attorneys should be engaging in business-to-business marketing (B2B) as part of their business development and marketing efforts, LinkedIn is a great fit for lawyers looking to network online. LinkedIn ranks high as a B2B social media platform, and has garnered 500 million users as of 2018.
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