You likely receive multiple email advertisements or newsletters every single day in your inbox. With so much email to wade through, how can a sender make sure their recipients notice theirs? The significant and often overwhelming volume of email marketing leaves many businesses wondering how to get their emails read by consumers – and one…
Part One: Negative Reviews on Facebook and Google Practicing law is providing a professional service, and thus law firms benefit from online reviews. However, opening yourself and your law firm up to receiving reviews doesn’t just allow for positive news. Receiving negative feedback can be devastating, as these reviews are often left flippantly, sometimes even…
If you’re planning to speak at an event or you want to pitch yourself to speak at an event, you’ll need to write a speaker biography to properly introduce yourself to the audience. But what should you put in the bio? How do you highlight your skills without sounding like you’re bragging? Personally, I’ve found…
Building backlinks to your law firm website is an extremely detailed process that is very time-consuming. If you are practicing law, chances are you won’t have time to undertake a meaningful analysis or to engage in outreach to acquire links. That’s where we come in – the legal marketing experts of Stacey E. Burke, P.C. handle effective link building strategies for lawyers across the country.
Think of earned, owned, and paid media like a three-pronged support – each element is an important part of the whole and all contribute to a complete media marketing strategy. Earned and paid media extend the reach of your owned media; and, to be successful, you need to amplify and scale your owned media channels….
The New Year is right around the corner, and if your law firm is using social media (and it should be), now is a great time to measure your past performance and make plans for the upcoming year’s strategy. Below are a few tips on what to include in your social media checklist to ensure…
Getting your law firm to have a sustainable position online may take months, if not years. A regular audit of your digital assets can be invaluable for gauging your online potential and room for improvement, as well as to identify any missed opportunities.
Stacey E. Burke