Google made some of its biggest search algorithm updates ever over the last year, specifically to make online answers easier for searchers to find. New Search Engine Results Pages (SERPs) functionality like featured snippets now appear in results for more than half of all searches. These features are often referred to as zero click searches, which…
As we approach the end of a calendar year, law firm management is reviewing the past 12 months to see how far your law firm has progressed toward its goals along with how important metrics are trending year-over-year. Since having a good looking, properly functional, optimized law firm website is imperative for business success, part…
It should go without saying at this point that content is an integral part of any successful online marketing strategy. And that as digital trends change regularly, your law firm content must accordingly adjust. What worked a year ago online may not work today and certainly will not work in the future. So what are…
If you’re familiar with digital marketing, one of the common buzzwords you’ve likely heard is “keywords” or “keyword phrases.” These refer to terms people use when searching online to find the information they need. While keywords can help your law firm website rank in organic search engine results, they can also serve a variety of…
If you want your law firm website to appear at the top of Google organic search results for important keywords, then local SEO should be at the top of your marketing task list. Local citations are an integral part of local SEO, because the more relevant websites that link to yours, the better your website…
Employees rarely stay with the same employer for their entire career anymore; and whether the law firm employee decides to leave or the firm terminates them, a law firm needs to have a plan in place for how to handle breaking digital ties with the former employee. Your first step toward making the breakup digitally…
You likely receive multiple email advertisements or newsletters every single day in your inbox. With so much email to wade through, how can a sender make sure their recipients notice theirs? The significant and often overwhelming volume of email marketing leaves many businesses wondering how to get their emails read by consumers – and one…
Stacey E. Burke