Reviewing Last Year's Marketing Efforts

Learn from the Past: Reviewing Last Year’s Marketing Efforts to Inform This Year’s Strategy

British statesman Winston Churchill once wrote, “Those that fail to learn from history are doomed to repeat it.” And, while this quote and its variations are usually invoked to discuss political and cultural issues, the message definitely applies to marketing expenditures as well. Looking at what a law firm has done in the past can…

Content Marketing Strategy

How to Create a Content Marketing Strategy

Just as with our legal work, when it comes to law firm content marketing, planning in advance improves the execution. Taking the time to research, map out, and plan every aspect of each piece of content your law firm will produce makes it easier on the lawyers and/or other authors to be consistent with voice, timing, objectives, and effectiveness. If you don’t create a plan to get everything done that needs to be accomplished, the chances of it happening decrease. This is why we recommend and explain below how to create a comprehensive content marketing strategy for lawyers and law firms.

Successful Legal Blog

How to Start a Successful Legal Blog

Law firm content marketing is one of the quickest and most effective ways to increase traffic to your website, establish your attorneys as thought leaders, and generate more business. Become an authority in your areas of practice and industries of focus and sign up more of your ideal clients by starting a successful legal blog.

Authority Marketing

Authority Marketing: Capitalizing On Lawyers’ Thought Leadership

Since we can’t speak at live events or network in person, online authority marketing is more important now than ever before. People who decide to market their authority invest in what appears in digital search results for their name, their firm name, and their specific areas of expertise. When the results of a web search position you and your firm as experts in your practice areas and geographic locations, your authority or credibility rises.