Zero Click

Optimizing Your Website For Zero Click Searches

Google made some of its biggest search algorithm updates ever over the last year, specifically to make online answers easier for searchers to find. New Search Engine Results Pages (SERPs) functionality like featured snippets now appear in results for more than half of all searches. These features are often referred to as zero click searches, which…

law firm digital marketing

How To Get Your Law Firm Digital Marketing Ready For The New Year

As we approach the end of a calendar year, law firm management is reviewing the past 12 months to see how far your law firm has progressed toward its goals along with how important metrics are trending year-over-year. Since having a good looking, properly functional, optimized law firm website is imperative for business success, part…

Keyword Research

How To Perform Keyword Research

If you’re familiar with digital marketing, one of the common buzzwords you’ve likely heard is “keywords” or “keyword phrases.” These refer to terms people use when searching online to find the information they need. While keywords can help your law firm website rank in organic search engine results, they can also serve a variety of…

Local SEO

Structured and Unstructured Citations

If you want your law firm website to appear at the top of Google organic search results for important keywords, then local SEO should be at the top of your marketing task list. Local citations are an integral part of local SEO, because the more relevant websites that link to yours, the better your website…