Over 15 years ago I sat at a table full of lawyers my age and listened while one of them mocked me for focusing on and learning about social media, telling me that social media was a fad, everything I was doing was a waste of time, and more. I knew she was wrong, but…
As digital marketing progresses, your strategy must evolve with it, which is why we are suggesting your law firm gets started on Instagram.
Law firm search engine optimization (SEO) is one of the most misunderstood concepts in legal marketing today. Despite being absolutely crucial for online success, most of the hundreds of lawyers we speak to don’t really understand what SEO is, how much it should cost, how long it will take to work, and what to expect…
The majority of law firms use social media in today’s digital era. Over 95% of law firms claim they use social media, and 70% use it as part of their marketing efforts. With this ever-increasing use of social media has come a variety of systems for generating social content, including but not limited to: outsourcing…
British statesman Winston Churchill once wrote, “Those that fail to learn from history are doomed to repeat it.” And, while this quote and its variations are usually invoked to discuss political and cultural issues, the message definitely applies to marketing expenditures as well. Looking at what a law firm has done in the past can…
If individual lawyers at a law firm position themselves as thought leaders and industry experts through speaking engagements marketing, they can leverage this influence to both answer the questions of potential clients and to build brand awareness for the entire law firm.
Professionals and businesses are now experiencing more opportunities to build their brands on LinkedIn. What does this mean for your law firm?
Stacey E. Burke