Author: Stacey E. Burke

Law firm search engine optimization (SEO) is one of the most misunderstood concepts in legal marketing today. Despite being absolutely crucial for online success, most of the hundreds of lawyers we speak to don’t really understand what SEO is, how much it should cost, how long it will take to work, and what to expect…

The majority of law firms use social media in today’s digital era. Over 95% of law firms claim they use social media, and 70% use it as part of their marketing efforts. With this ever-increasing use of social media has come a variety of systems for generating social content, including but not limited to: outsourcing…

British statesman Winston Churchill once wrote, “Those that fail to learn from history are doomed to repeat it.” And, while this quote and its variations are usually invoked to discuss political and cultural issues, the message definitely applies to marketing expenditures as well. Looking at what a law firm has done in the past can…

If individual lawyers at a law firm position themselves as thought leaders and industry experts through speaking engagements marketing, they can leverage this influence to both answer the questions of potential clients and to build brand awareness for the entire law firm.

Professionals and businesses are now experiencing more opportunities to build their brands on LinkedIn. What does this mean for your law firm?

Just as with our legal work, when it comes to law firm content marketing, planning in advance improves the execution. Taking the time to research, map out, and plan every aspect of each piece of content your law firm will produce makes it easier on the lawyers and/or other authors to be consistent with voice, timing, objectives, and effectiveness. If you don’t create a plan to get everything done that needs to be accomplished, the chances of it happening decrease. This is why we recommend and explain below how to create a comprehensive content marketing strategy for lawyers and law firms.