q4

How To Have a Successful Fourth Quarter

Nine months ago, you most likely started 2018 fired up, with optimism and goals. Now that the fourth quarter is about to arrive, it’s probably obvious whether or not your law firm is meeting the goals you set. But it’s not just about this year – in addition to ensuring a positive end to 2018, a strong fourth quarter places your firm on the right path for next year. Here are a few expert tips you should consider during the remainder of 2018.

Sr6PJ3sQ

Demonstrating Your Value To Your Law Firm

As more potential job candidates flood the workforce, law firms have ample opportunity to hire more economical employees… potentially replacing higher paid existing employees. In order to maintain a semblance of job security, you have to work that much harder to both understand what “value” your law firm needs from you and how you can demonstrate you are fulfilling their needs and more.

PUBLISHING CONTENT ON LINKEDIN

Publishing Content on LinkedIn

While some lawyers still abhor social media as a whole, even the most resistant are at least members of LinkedIn. As individual attorneys should be engaging in business-to-business marketing (B2B) as part of their business development and marketing efforts, LinkedIn is a great fit for lawyers looking to network online. LinkedIn ranks high as a B2B social media platform, and has garnered 500 million users as of 2018.

LinkedIn Publishing

I Have LinkedIn Connections, Now What?

Social media marketing for lawyers cannot be discussed without mentioning LinkedIn. Known as the “professional social network,” LinkedIn is one of the online marketing tools lawyers fear least, although it has undergone some significant changes over the past several years. In contrast to apps like Pinterest and Snapchat, lawyers are likely already using LinkedIn to some extent. And if you are on it, your colleagues are probably already on it too.

twitter6

Twitter Engagement For Lawyers

You’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is it’s only helpful for promoting your brand if you know how to use it. If your law firm decides to invest the time in using Twitter, you’ll want to get the most out of your efforts. You should strategize your social media tactics by learning how the Twitter algorithm ranks and displays tweets to users.

  • Looking for a new direction?

    Get in Touch