It’s no secret that imagery is a major component of social media marketing today. As marketing professionals, we cannot stress enough the importance of featuring visual content on your social platforms. Today we are specifically highlighting the value of clean, professional social media designs. Fortunately for you, we have a few tips and tricks up our sleeve for you to master the art of a perfect law firm social media profile.
In previous posts, we’ve covered best practices in email design. Now comes the next struggle: your email blast is ready to send… but exactly when should you send it? In the ever-evolving world of marketing, it’s important to take existing best practices and continue to adapt them for your law firm. Before we dive into exact dates and times, let’s consider what we’re trying to accomplish when sending law firm marketing emails.
Search engine optimization (SEO) is a marathon, not a sprint. Determining what works and what doesn’t can be difficult, and search engines like Google are constantly tweaking their search algorithms, which changes the way search works. To stay ahead of competitors, law firms need to keep their fingers on pulse of the latest SEO trends, but this can often be difficult with limited time and limited resources.
Stacey E. Burke