Over 15 years ago I sat at a table full of lawyers my age and listened while one of them mocked me for focusing on and learning about social media, telling me that social media was a fad, everything I was doing was a waste of time, and more. I knew she was wrong, but…
As digital marketing progresses, your strategy must evolve with it, which is why we are suggesting your law firm gets started on Instagram.
The majority of law firms use social media in today’s digital era. Over 95% of law firms claim they use social media, and 70% use it as part of their marketing efforts. With this ever-increasing use of social media has come a variety of systems for generating social content, including but not limited to: outsourcing…
Professionals and businesses are now experiencing more opportunities to build their brands on LinkedIn. What does this mean for your law firm?
Given the uncertainty and gloom many have experienced this year, the holidays should be a time of coming together and making an impact, and it is crucial your law firm takes the time to do it right. Read our tips to learn which mistakes to avoid during your law firm’s holiday social media giving campaign.
One particularly crucial component of social media marketing that can set you apart from other law firm business pages is streamlined and consistent community management.
Facebook advertising lingo has evolved over the years, but many (including me) who have been using it since the beginning still use the outdated phrasing: “promoted post” or “boosted post.” While you can boost a post by clicking the “boost post” button that appears on every Page post, that type of “boost” doesn’t provide the level of sophistication available in Facebook Ads Manager.
Stacey E. Burke