Stacey E. Burke Content marketing should play a major role in your law firm’s strategic communications plan. In traditional marketing, companies communicate one-way – by overly promoting themselves and what they’re selling to potential customers regardless of consumer interest. In contrast, content marketing is designed to educate potential consumers, empowering them to make informed purchasing decision, including reaching out to a law firm. However, this doesn’t mean there is no place for talking about your law firm in your content marketing strategy. Law firms can use “evergreen” content to subtly promote their brand while staying consistent with content marketing best practices.
