Content marketing should play a major role in your law firm’s strategic communications plan. In traditional marketing, companies communicate one-way – by overly promoting themselves and what they’re selling to potential customers regardless of consumer interest. In contrast, content marketing is designed to educate potential consumers, empowering them to make informed purchasing decision, including reaching out to a law firm. However, this doesn’t mean there is no place for talking about your law firm in your content marketing strategy. Law firms can use “evergreen” content to subtly promote their brand while staying consistent with content marketing best practices.
Month: February 2017
Even in an age of digital dominance, most professional service providers still commonly have in-person meetings with prospects, clients, and referral sources to discuss how we can help – and of course we want to leave a good impression. Brochures help when speaking with a potential client, reiterating the highlights of your presentation or pitch. Brochures keep your law firm “present” even after you leave a meeting, which is generally when the hiring decision is made.