You’ve been regularly posting on your law firm’s social media channels and now you are wondering if the return on investment (ROI) is there. Social media metrics have come a long way over the years, and these days you can glean excellent insight into how your social posts are performing. But which of the countless available metrics, statistics, and data should you focus on? How do you prove whether or not your efforts are making an impact?
It’s rare that Google algorithm updates ever directly impacts the legal industry. Luckily (or unluckily depending on your outlook), a Google algorithm update that began on August 1st takes direct aim at law firm websites. In the first month of August, law firms may have seen their organic website traffic fall off a cliff or skyrocket exponentially. Unfortunately, unless you are actively engaged in a very comprehensive SEO strategy, you probably suffered a loss.
Politics: a topic so controversial it’s become its own third rail. Social media is awash with political posts nowadays. And with mid-term elections just around the corner, it seems politics is inescapable. So how should a law firm navigate social media and politics? Is there danger in mixing the two for your business and digital reputation? The answer is unequivocally yes, as demonstrated over the weekend by a restaurant in Houston, Texas.
As more potential job candidates flood the workforce, law firms have ample opportunity to hire more economical employees… potentially replacing higher paid existing employees. In order to maintain a semblance of job security, you have to work that much harder to both understand what “value” your law firm needs from you and how you can demonstrate you are fulfilling their needs and more.
In a previous blog, I discussed the importance of knowing the ins-and-outs of how to properly submit an article for publication—but what steps should you take once the article has been published? Many law firms put the bulk of their work into getting the article written, reviewed, edited, submitted, and published, assuming that once published, the work is done. This however, isn’t necessarily true.
Stacey E. Burke