Nobody likes filling out forms. The information is repetitive and the work is tedious, but lawyers must make time to complete their law firm directory listings. People rely on popular law firm directories to help them locate attorneys and law firms. While it’s true that your listings may only receive a small amount of traffic, users visiting lawyer directory listings are much more likely to convert into leads and eventual clients.
Link building is a component of off-site search engine optimization where your law firm website earns links on other websites. Earned natural links directly improve the reputation of a website and its search engine rankings. In link building, a natural link is a freely given editorial link and an unnatural link is a link you make yourself. Both affect rankings in Google.
Email and social media marketing are two of the most established and effective digital marketing tactics used today. With such a strong inflation in social media use these days, people often question whether email marketing is still even relevant. While it’s true that 83% of marketers agree that social media is important for businesses, email marketing is still a very active player in the marketing game.
Lisa Hopkins