While the Google search engine doesn’t share exactly how many searches are performed, it’s estimated that Google handles approximately 63,000 search queries every second. As Google has continued to grow and evolve over the years, the company has developed tools to help companies and business owners better understand their own website traffic. Google now provides…
Whether you’re a lawyer starting a new firm or an attorney with a major law firm about to rebrand, the very first consideration is your law firm logo.
Building your own website for your law firm might seem quick, easy, and cheap, but it includes more hurdles than you realize.
While Google provides multiple free tools, Search Console is possibly the most crucial yet most underutilized tool in the pack.
Domain authority is a score developed to analyze how likely your website is to rank on SERPs – or search engine result pages. While a website’s domain authority analysis includes a variety of metrics and variables just like Google’s algorithm does, it focuses heavily on the number of referring domains (also commonly called backlinks) for a given website.
By now, most lawyers know it’s important to have a website that performs well on mobile devices. Mobile traffic accounts for a large percentage of website traffic, and Google has largely transitioned to “mobile-first” indexing of websites. Having a responsively designed website is only part of what your law firm needs to succeed with mobile…
No matter how advanced the technology is, at the end of the day, Google is still just an algorithm. It works diligently to understand the content of your website, but it simply doesn’t have the ability to read and comprehend words the same way a human does. Not to fear, however, as there are methods…
Lisa Hopkins