Email marketing is alive and well, as evidenced by most of our personal and professional inboxes. Every day, I receive dozens of emails looking to “sell” me on case management software, marketing opportunities, or great advertising deals. Most of these emails are deleted swiftly, but a few choice ones are granted my attention. The difference…
Your law firm’s logo is one of the most important aspects of its brand identity. A logo is the foundation of the firm’s entire design aesthetic, signaling to consumers subliminal messages right off the bat. Is your logo traditional with a serif font – potentially indicating a more conservative or even older law firm? Or…
Since Facebook updated its algorithm at the beginning of 2018, Pages have continued to see a steady decline in organic reach. The rate of organic reach dropped 34% after the update, and that was after a prior 20% decline in 2017. We’ve discussed the need to spend more on Facebook ads in light of these…
Whether you’re starting a new law firm or thinking about revisiting your existing marketing efforts, there are two items you should make a priority: your domain name and your website hosting provider. These two items are vitally important to your online success and lawyers often overlook them. When it comes to your website, there are…
A recent article derided the use of stock images for law firm websites – claiming, “Most of them are unrealistic, not very engaging and very stiff.” The author instead suggested law firms invest significant time and money to take all of their own personalized photos. While the author’s critique may be true for a small…
In addition to complying with the applicable local state bar advertising rules, it’s also important to adhere to each award’s publication guidelines. Below are a few of the most common legal industry awards, along with exactly how you should list them on any advertising materials, including your law firm website.
With the rise of mobile devices, tablets, and voice search over the past few years, the way we interact with search results is changing. Mobile devices now account for 50 percent or more of all traffic to websites (depending on the industry), and voice search (i.e. using your voice to ask an internet connected device such as Siri or Alexa a question) is projected to account for 50 percent of all searches by 2020.
Lisa Hopkins