Lisa Hopkins While many lawyers are tempted to think the only marketing items that matter anymore are digital or online, print marketing materials remain of paramount importance for law firms across a variety of practice areas.
Author: Lisa Hopkins
Branding Essentials for Law Firms
Starting your own law firm is an exciting – and daunting – task, especially if you are going out on your own as a solo attorney. Whether you are early in your legal career or transitioning out of a big law firm, you may not know what marketing items you will need to launch your…
Google Analytics for Beginners
While the Google search engine doesn’t share exactly how many searches are performed, it’s estimated that Google handles approximately 63,000 search queries every second. As Google has continued to grow and evolve over the years, the company has developed tools to help companies and business owners better understand their own website traffic. Google now provides…
Creating a Law Firm Logo: 6 Things to Keep in Mind
Whether you’re a lawyer starting a new firm or an attorney with a major law firm about to rebrand, the very first consideration is your law firm logo.
Why You Shouldn’t Build Your Own Website
Building your own website for your law firm might seem quick, easy, and cheap, but it includes more hurdles than you realize.
The Free Google Tool You Should Be Using: Search Console
While Google provides multiple free tools, Search Console is possibly the most crucial yet most underutilized tool in the pack.
How To Improve Your Website’s Domain Authority
Domain authority is a score developed to analyze how likely your website is to rank on SERPs – or search engine result pages. While a website’s domain authority analysis includes a variety of metrics and variables just like Google’s algorithm does, it focuses heavily on the number of referring domains (also commonly called backlinks) for a given website.
