Attorney biographies are often among the most trafficked pages on any law firm website, as potential clients—as well as referral sources and even opposing counsel—seek to understand who will be representing them and whether they can trust them. These bios go beyond professional resumes; they are opportunities to establish credibility, showcase personality, and make a…
In today’s digital age, online reviews and client testimonials play a critical role in shaping a law firm’s reputation. Potential clients turn to Google, Yelp, Avvo, and even social media platforms to research law firms and attorneys before making a decision. For lawyers, managing these reviews—both positive and negative—is essential to maintaining credibility and trustworthiness…
While many lawyers are tempted to think the only marketing items that matter anymore are digital or online, print marketing materials remain of paramount importance for law firms across a variety of practice areas.
Starting your own law firm is an exciting – and daunting – task, especially if you are going out on your own as a solo attorney. Whether you are early in your legal career or transitioning out of a big law firm, you may not know what marketing items you will need to launch your…
While the Google search engine doesn’t share exactly how many searches are performed, it’s estimated that Google handles approximately 63,000 search queries every second. As Google has continued to grow and evolve over the years, the company has developed tools to help companies and business owners better understand their own website traffic. Google now provides…
Whether you’re a lawyer starting a new firm or an attorney with a major law firm about to rebrand, the very first consideration is your law firm logo.
Building your own website for your law firm might seem quick, easy, and cheap, but it includes more hurdles than you realize.
Lisa Hopkins