Lisa Hopkins Google+ may be dead, but Google My Business Listings continue to become more and more important for law firms. Make sure you are up-to-date with the latest developments.
Author: Lisa Hopkins
7 Reasons Your Website Isn’t Converting Visitors into Leads
If your law firm’s website isn’t converting visitors into leads, it’s time to investigate why. This article includes seven things that could be impacting your law firm website’s conversion rates, and how you should address them.
Custom Versus Template Websites: Everything You Need To Know
Is your law firm contemplating a new website this year? Building a new website or redesigning an existing one can vary widely in price depending on a variety of factors. Find out more here.
Social Media, Politics, and Protecting Your Digital Reputation
Politics: a topic so controversial it’s become its own third rail. Social media is awash with political posts nowadays. And with mid-term elections just around the corner, it seems politics is inescapable. So how should a law firm navigate social media and politics? Is there danger in mixing the two for your business and digital reputation? The answer is unequivocally yes, as demonstrated over the weekend by a restaurant in Houston, Texas.
Facebook Advertising is Changing. Here’s What You Need to Know.
Facebook’s advertising platform dates back to the first introduction of Facebook in 2004, undergoing significant changes over the years to become the powerhouse advertising platform it has become today. Facebook generates a staggering 98% of its global revenue from its advertising platform alone – an estimated $40 billion in 2017. Facebook shows no signs of slowing down its investment in offering paid advertising options.
Three Mistakes to Avoid on Your Law Firm’s Website
A law firm’s website is its most important digital asset, and now more than ever serves as the initial point of contact for many potential new clients and referral sources. With the ever-evolving landscape of digital trends, search engine algorithm changes, and mobile vs. desktop metrics, ensuring your website stays up-to-date can be a time-consuming process. Below are often overlooked tips but essential to digital marketing success.
Beyond Traditional Marketing: Four Innovative Ways To Promote Your Law Firm
Your law firm has updated all of its digital assets, you’re posting regularly on social media channels, adding content to the website once a week, and scheduling your Q2 e-newsletter to go out. Now what should you do in terms of marketing?? Below are four innovative ways to market your law firm you may not have tried… yet.
