All marketing efforts start at the same place: a logo. Logos are at the core of your law firm’s brand identity, as they are the first and most basic visual representation of a business. Consider how important logos are to every major company. We all associate the curved check mark or “swoosh” with Nike, the…
Websites have come a long way in the past five to ten years, and more “do it yourself” options exist than ever before. While the thought of building a website yourself might seem like a more economical option – especially for new law firms or lawyers with a limited budget – a DIY website is…
We’re quickly approaching the end of another year – however unusual the year may have been. As Google announced yet another core algorithm update coming this month, it’s probably a good time to evaluate your law firm’s marketing tools and assess any areas where improvement could occur. While Google provides multiple free tools available to…
Domain authority is a score developed to analyze how likely your website is to rank on SERPs – or search engine result pages. While a website’s domain authority analysis includes a variety of metrics and variables just like Google’s algorithm does, it focuses heavily on the number of referring domains (also commonly called backlinks) for a given website.
By now, most lawyers know it’s important to have a website that performs well on mobile devices. Mobile traffic accounts for a large percentage of website traffic, and Google has largely transitioned to “mobile-first” indexing of websites. Having a responsively designed website is only part of what your law firm needs to succeed with mobile…
No matter how advanced the technology is, at the end of the day, Google is still just an algorithm. It works diligently to understand the content of your website, but it simply doesn’t have the ability to read and comprehend words the same way a human does. Not to fear, however, as there are methods…
We are almost halfway through 2020, and the year has already seen massive changes in the way we are interacting with each other. As large scale stay-at-home and work-from-orders swept the nation due to COVID-19, the effects of social distancing and physically isolating created ripples across the digital world. From determining how to engage with…
Lisa Hopkins