Domain authority is a score developed to analyze how likely your website is to rank on SERPs – or search engine result pages. While a website’s domain authority analysis includes a variety of metrics and variables just like Google’s algorithm does, it focuses heavily on the number of referring domains (also commonly called backlinks) for a given website.
By now, most lawyers know it’s important to have a website that performs well on mobile devices. Mobile traffic accounts for a large percentage of website traffic, and Google has largely transitioned to “mobile-first” indexing of websites. Having a responsively designed website is only part of what your law firm needs to succeed with mobile…
No matter how advanced the technology is, at the end of the day, Google is still just an algorithm. It works diligently to understand the content of your website, but it simply doesn’t have the ability to read and comprehend words the same way a human does. Not to fear, however, as there are methods…
We are almost halfway through 2020, and the year has already seen massive changes in the way we are interacting with each other. As large scale stay-at-home and work-from-orders swept the nation due to COVID-19, the effects of social distancing and physically isolating created ripples across the digital world. From determining how to engage with…
Law firm websites can fall into a bit of a rut, remaining devoid of any meaningful personality to reflect the identity of the firm. While law firms are looking to portray a professional demeanor, that doesn’t mean their website designs have to be plain. Injecting your website with some personality is a great way to…
As we continue to practice social distancing, Zoom meetings have become a go-to method of conducting client meetings, mediations, depositions and even hearings. If your law firm is utilizing video conferencing to conduct business during this time, we’re here to help create a professional background for you. Utilizing your law firm’s logo and branding, we…
Email marketing is alive and well, as evidenced by most of our personal and professional inboxes. Every day, I receive dozens of emails looking to “sell” me on case management software, marketing opportunities, or great advertising deals. Most of these emails are deleted swiftly, but a few choice ones are granted my attention. The difference…
Lisa Hopkins