The New Year signifies more than just a change in date; for digital marketers, 2020 brings a decade of blank canvas primed and ready for fresh ideas. To truly appreciate the potential for growth and dominance digital marketing holds in this decade, one must first acknowledge the evolution of digital marketing. From stuffy emails and…
Month: January 2020
What Google’s Latest Updates Mean for Your Law Firm’s Website
When it comes to search engines like Google, algorithm updates can occur at virtually any moment. These updates can affect how websites are ranked in organic search results. Recently, the massively popular search engine announced it would be rolling out its latest round of changes early this year. Read below to learn more about how these updates can affect your law firm website and its Google rankings.
Your Law Firm on Social Media: 5 Tips for Successful Captions
Creating provoking social media captions is not only an effective way to ensure your followers click-through to read your content, but also it inspires reactions and conversations around what you are posting.
Optimizing Your Website For Zero Click Searches
Google made some of its biggest search algorithm updates ever over the last year, specifically to make online answers easier for searchers to find. New Search Engine Results Pages (SERPs) functionality like featured snippets now appear in results for more than half of all searches. These features are often referred to as zero click searches, which…