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Your Law Firm on Social Media: 5 Tips for Successful Captions

Enticing a social media audience to engage with content can be tough. You might have riveting content and the perfect image, but that will only get you so far. Who’s to say people will even click on your post to appreciate the work you put behind it all? Creating provoking social media captions is not only an effective way to ensure your followers click-through to read your content, but also it inspires reactions and conversations around what you are posting. Today, we are going to share five simple tips for creating social media captions that will prompt your followers to engage with your accounts.

Tip 1: Establish your intention for the post.

Why are you are posting this content? Is it to create conversation around a particular topic? Are you trying to raise awareness about recent legal news? Share a law firm success? The first step in creating a successful social media caption is to know the intent behind each post. Once you’ve established your intentions, you are halfway there.

Tip 2: Encourage engagement.

Step two, after articulating the intent behind your social post, is coming up with a caption that encourages a response from your audience. Rather than summarize your post in one sentence or copy the exact title of your content in your social media caption, try asking an open-ended question or asking for audience members’ thoughts. For example, if your firm wants to share a distracted driving news piece on Facebook, you might caption the post “Is car technology getting too advanced for senior drivers? Find out what the latest research says” rather than “Research shows car technology is getting too advanced for senior drivers.”

Tip 3: Make it worthy.

Audience members won’t bother clicking through to read content if a social media caption doesn’t make it obviously worth their time. Use the caption of your post to add value to your followers’ day. Try to provide important updates, share useful tips, or even share some inspiration. The more value your law firm provides on social media, the more engagement you’ll receive in return.

Tip 4: Keep your audience in mind.

Be sure to take a step back and put yourself in your audience’s shoes. One way to achieve this is by thinking about current or past clients. What do they care about? Would they stop and read the content if it showed up in their social media feeds? What questions do clients most frequently ask? Will followers have a response to the caption you provide?

Tip 5: Don’t forget a call to action (CTA).

Many law firms miss out on social engagement or have low click-through rates simply because they forget to invite audiences to take the next step via a call to action (CTA). You can incorporate a CTA into your social caption by asking your followers to click a link to get the latest scoop, to visit your blog to learn more about a case, or to answer a question asked in the social caption. Of course, not every single social media post needs a CTA; but including one can lead to a great payoff.

Social Media Help

Always remember social media captions are all about being social. Utilizing the content you share in your posts to generate digital conversations will help make your social media efforts worthwhile. Coming up with a catchy, enticing caption can take time and may involve more effort than anticipated. If that is the case, we can help. If your law firm is interested in social media services that maximize the value of your channels and encourage engagement from audiences, contact the social media experts at Stacey E. Burke P.C. today.

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