Whether you are looking to build your professional network, share your firm’s blog posts, awards, and accolades, or attract new clients, LinkedIn can be the place to do so. In order to achieve these LinkedIn objectives, however, your firm needs a plan of action. Read our tips for building a smart plan of action for your small law firm on LinkedIn.
Tag: Social Media
Employees rarely stay with the same employer for their entire career anymore; and whether the law firm employee decides to leave or the firm terminates them, a law firm needs to have a plan in place for how to handle breaking digital ties with the former employee. Your first step toward making the breakup digitally…
Video content is popping up everywhere in the digital world these days. Despite its popularity, there is a common misconception that simply uploading a video to YouTube or Facebook is that’s all that is needed; however, that is not the case. You may not realize it, but optimization is crucial to the success of your…
For most attorneys thinking about social media marketing, the task of starting a YouTube channel for their law firm isn’t often top of mind. Oftentimes we think of YouTube as being reserved for younger generations to watch everything from makeup tutorials to cooking videos and everything in between. With that being said however, YouTube’s platform is actually a great place to market your law firm and its service offerings. It is actually the second-largest search engine after Google, with 1.9 billion monthly active users. Here are a few tips and tricks your firm can use to successfully run a branded law firm YouTube channel.
Today we are sharing a few things not to do on your company Facebook page, which should ultimately help your page flourish with the best of them.
As digital marketing progresses, your strategy must evolve with it, which is why we are suggesting your law firm gets started on Instagram.
There is always more to be done when it comes to optimizing your firm’s digital assets. With any marketing strategy, you must determine your priorities and figure out how to get the most out of your existing properties. Along those lines, next on your strategy list should be SEO’s little sister: social media optimization (SMO).