Tag: Social Media

Given the uncertainty and gloom many have experienced this year, the holidays should be a time of coming together and making an impact, and it is crucial your law firm takes the time to do it right. Read our tips to learn which mistakes to avoid during your law firm’s holiday social media giving campaign.

Since we can’t speak at live events or network in person, online authority marketing is more important now than ever before. People who decide to market their authority invest in what appears in digital search results for their name, their firm name, and their specific areas of expertise. When the results of a web search position you and your firm as experts in your practice areas and geographic locations, your authority or credibility rises.

One particularly crucial component of social media marketing that can set you apart from other law firm business pages is streamlined and consistent community management.

Facebook advertising lingo has evolved over the years, but many (including me) who have been using it since the beginning still use the outdated phrasing: “promoted post” or “boosted post.” While you can boost a post by clicking the “boost post” button that appears on every Page post, that type of “boost” doesn’t provide the level of sophistication available in Facebook Ads Manager.

There are numerous tools out there to help promote your law firm on social media. Perhaps one of the most powerful and effective tools being used today is the hashtag.

LinkedIn is by far the most popular social media platform for both law firms and individual lawyers. While its advertising capabilities are not as robust as Facebook’s, over the years more and more features have been added, including better tracking mechanisms and additional targeting parameters. In 2019, 30% of Am200 law firms utilized LinkedIn ads…