Now that we, as an industry, have made our way through three-fourths of an historical year, what should we do with the three months we have left? What should a law firm do between now and the end of the year?
Month: September 2020
By now, most lawyers know it’s important to have a website that performs well on mobile devices. Mobile traffic accounts for a large percentage of website traffic, and Google has largely transitioned to “mobile-first” indexing of websites. Having a responsively designed website is only part of what your law firm needs to succeed with mobile…
The best practices for law firm website design and copywriting continue to change in response to consumer behavior – and nothing has shifted that behavior as dramatically as the COVID-19 pandemic. Now, users are searching for answers to questions way more frequently than ever before. Proving the answers to searchers’ questions in your website content will help your site rank higher in search engine results pages (SERPs), including potentially scoring a spot in the coveted rich results.
While many aspects of virtual events remain similar to in-person ones, there are important differences for which to plan. Understanding how to properly prepare your law firm for a virtual legal event will make the entire process run more smoothly.
Despite the prevalence of Google searches and the many perks of having a robust online presence, many businesses – including law firms – fail to utilize the extremely important and free tool that is Google My Business.