Your clients, your employees, other law firms’ staff, your experts, attorneys in your field and really everyone now spends a significant portion of each day engaging on various social media platforms. The main social media channels that law firms should be concerned with are Facebook, Twitter, Google+, YouTube and LinkedIn.
Gone are the days when simply having a profile and being present (but barely) on some of these social networks. To continue to compete in the digital legal world, lawyers and law firms must be meaningfully present and active on their social media channels. However, with that increased social activity comes ethical issues for lawyer that must be considered.
Your law firm should develop a comprehensive marketing plan, and part of that plan is a global social media strategy. Your lawyers and staff members will need a list of do’s and don’ts for their own online activities that may be associated with the firm’s brand.
SOCIAL MEDIA MARKETING FOR ATTORNEYS AND LAW FIRMS
Social media gives law firms the opportunity to interact with their clients, and with the general public, on an instantaneous basis. This instant access is both a blessing and a curse for lawyers. While social media enables us lawyers to now supply our clients, referral sources and friends with consistent, helpful information, we must be careful how we communicate and with whom. Allowing a non-lawyer to handle social media marketing unsupervised in your lawyers’ names and/or in your firm name is dangerous and can unknowingly expose a firm to ethics violations.
WHY USE SOCIAL MEDIA?
You must use social media largely because everyone else is, and if you don’t you are missing the opportunity to reach millions of people daily. An effective law firm social media strategy will involve having an actual firm representative interact with people online on a daily basis in your firm’s name. In addition to that social interaction, social media channels also serve as a huge traffic driver to your law firm websites, gaining you new visitors who would often never find your business otherwise.
In that vein, each of your social media profiles is an extension of your law firm’s branding efforts, expanding your brand’s identity and its reach beyond the boundaries of your website and into the greater Internet. For example, when a potential new client or a referral firm searches for information about your business online, social media marketing allows them to find you not just on your one or two main firm websites, but also “living” online in many other places.
BASIC LAWYER SOCIAL MEDIA MARKETING PACKAGE:
- Google +
- Adding Social Share Functionality to Firm’s Digital Assets
To get a quote for social media marketing for law firms, or to learn more about working on your law firm marketing with Stacey E. Burke, P.C., please contact us at email@example.com, complete the contact form on our website, or call us at (713) 714-8446.