Your clients, your employees, your competitors, and really the rest of the world now spend a significant portion of each day browsing and engaging on various social media platforms. Gone are the days when simply having a profile and being (barely) present on certain networks will suffice for a business.
In order to compete in the digital legal world, lawyers and law firms must be meaningfully present and active on their social media channels. The key social media platforms law firms should be concerned with are Facebook, Twitter, LinkedIn, and YouTube. Many law firms are incorporating Instagram into their social media marketing efforts as well.
It is important to keep in mind that with an increased social activity comes ethical issues for lawyers that must be considered. Your law firm should develop a comprehensive marketing plan that includes a global social media strategy. Your lawyers and staff members will need a list of do’s and don’ts for their own online activities that may be associated with the firm’s brand. This is where we come in.
SOCIAL MEDIA MARKETING FOR ATTORNEYS AND LAW FIRMS
Social media marketing gives law firms the opportunity to connect with potential clients and the general public while also interacting with current clients on an instantaneous and continuous basis. This instant access can be valuable but overwhelming for lawyers. While social media enables lawyers to directly serve clients, referral sources, and followers with important information, it is vital to remain careful in what you say and whom you say it to. Allowing a non-lawyer to handle social media marketing unsupervised under your lawyers’ and/or law firm’s name can be risky and can unknowingly expose the firm to ethics violations. It is crucial to have someone with legal knowledge and experience handling the ins and outs of your social platforms.
Why Use Social Media
Law firms must use social media largely because everyone else is. In order to stay relevant in the digital world it is important to take advantage of this opportunity to reach millions of people daily. Social Media also serves as a huge driver of traffic to your law firm’s website, allowing new visitors to get to know your law firm when they might not have found your site otherwise.
Other benefits of utilizing social media include relationship building, boosting search engine optimization, client targeting, and overall brand exposure. Each of your social media profiles is an extension of your law firm’s branding efforts, expanding your brand’s identity and its reach beyond the boundaries of your website. When a potential new client or a referral searches for information about your business online, social media marketing allows them to find you not just on your main firm website, but also “living” online in many other places.
Basic Lawyer Social Media Marketing Package:
- Google My Business
- Adding Social Share Functionality to Firm’s Digital Assets
To get a quote for social media marketing for law firms, or to learn more about working on your law firm marketing strategy with Stacey E. Burke, P.C., please contact us at firstname.lastname@example.org, complete the contact form on our website, or call us at (713) 714- 8446.