SOCIAL MEDIA METRICS YOU SHOULD ACTUALLY CARE ABOUT. PART 1: FACEBOOK

Social Media Metrics You Should Actually Care About (Part 1: Facebook)

You’ve been regularly posting on your law firm’s social media channels and now you are wondering if the return on investment (ROI) is there. Social media metrics have come a long way over the years, and these days you can glean excellent insight into how your social posts are performing. But which of the countless available metrics, statistics, and data should you focus on? How do you prove whether or not your efforts are making an impact?

PUBLISHING CONTENT ON LINKEDIN

Publishing Content on LinkedIn

While some lawyers still abhor social media as a whole, even the most resistant are at least members of LinkedIn. As individual attorneys should be engaging in business-to-business marketing (B2B) as part of their business development and marketing efforts, LinkedIn is a great fit for lawyers looking to network online. LinkedIn ranks high as a B2B social media platform, and has garnered 500 million users as of 2018.

blog-1

The Dos and Don’ts of Social Media Automation for Law Firms

There is no doubt that social media automation tools make digital marketing easier. Scheduling, optimizing, and responding to social media posts all day long on multiple channels can be overwhelming; and honestly, who has time for that? While social media automation is certainly a more efficient, accommodating way of managing social media tasks, there is absolutely a right way and a wrong way to use these tools.

Screen Shot 2018-04-03 at 9.24.31 AM

Finding Your Law Firm’s Social Media Voice

Every law firm has a unique identity and brand. Knowing how to properly convey this identity to your various audiences can make or break your business. These days, clients want authenticity from the businesses they work with, especially when it comes to law firms. In order to connect with your audiences (including future clients), your law firm must communicate in a clear and consistent voice across every marketing and advertising outlet.

LinkedIn Publishing

I Have LinkedIn Connections, Now What?

Social media marketing for lawyers cannot be discussed without mentioning LinkedIn. Known as the “professional social network,” LinkedIn is one of the online marketing tools lawyers fear least, although it has undergone some significant changes over the past several years. In contrast to apps like Pinterest and Snapchat, lawyers are likely already using LinkedIn to some extent. And if you are on it, your colleagues are probably already on it too.

  • Looking for a new direction?

    Get in Touch