Your law firm’s brand identity extends far beyond the logo these days. To be relatable, lawyers must show they exist outside of mysterious concrete buildings downtown. Using visual content is one of the best ways to show the personality of your law firm and its lawyers. Effective visual content is one of the keys to success in not only digital marketing, but in all forms of marketing. Visual content truly engages audiences – which leads to more traffic and higher conversion rates....
I was honored to be included in MyCase's infographic of expert commentary on what law firms can do to keep their firms profitable in 2016. MyCase "reached out to a panel of experts–including practicing attorneys, bar association practice management advisors, legal technology and marketing experts, and more–and asked them to predict what solo and small firm lawyers can expect in 2016."