Even in an age of digital dominance, most professional service providers still commonly have in-person meetings with prospects, clients, and referral sources to discuss how we can help - and of course we want to leave a good impression. Brochures help when speaking with a potential client, reiterating the highlights of your presentation or pitch. Brochures keep your law firm “present” even after you leave a meeting, which is generally when the hiring decision is made.
If a prospect...
If you were getting comfortable with your law firm’s SEO strategy, 2017 is going to throw you a few curve balls. While search is an ever-changing phenomenon, there will be some big changes coming throughout the next year. To stay ahead of competitors, law firms need to quickly adapt and implement new strategies to work with search engines and not against them.
Here are five ways search is changing in 2017:
People are asking questions via voice search. Well this one isn’t really...