Thank you to DJ Seidel and the Houston Bar Association Law Practice Management Section for having me speak in Judge Smoots-Hogan's courtroom this past week. I enjoyed the setting and the company. The goal of my presentation was to address the following questions that lawyers commonly ask me about their firm's marketing decisions:
How much can my law firm spend on marketing?
How much should my law firm spend on marketing?
What marketing services should my law firm spend money...
Local SEO is what it sounds like – optimizing a website for searches related to the geographic location in which you practice law. Almost all people searching for local services do so online these days. And, if someone is searching for a local lawyer, you don’t even have a chance to compete for their business if you do not optimize your website for local search.
Building up your law firm’s local SEO is one of the few digital undertakings you can work on that will be truly...