By now, we have hopefully made it clear why your law firm should be active on social media. Sure, LinkedIn, Facebook, and Twitter all have their own benefits when it comes to building connections and developing your law firm’s digital footprint, but you can’t stop there. As digital marketing progresses, your strategy must evolve with it, which is why we are suggesting your law firm gets started on Instagram.
Why Instagram? Simple, that is where the people are. With more than 500 million daily users, Instagram allows businesses like law firms to promote their services with visual media in order to appeal and connect with their existing audience and potential future clients.
Where To Begin With Instagram
As with any marketing venture, it’s important to start with a plan for your firm’s Instagram account. Think of your target audience, the goals you want to accomplish on this platform, and the image you wish to portray to users. From there, develop an editorial calendar to identify what type of media you wish to use, what information you want to share, and who at your firm will be responsible for sharing each post. Commit to a regular posting schedule, changing up the type of content used for effectiveness testing, increased engagement, and greater exposure.
Next, build out your business profile.
This might seem like common sense but as you build your firm’s account, it is important to be mindful of brand consistency while remaining visually appealing, as Instagram is an image-heavy platform. Upload a high-quality group photo or logo file for your profile image, make sure your bio perfectly describes your law firm and what areas of law you practice, and don’t forget to include the firm’s website URL.
Then create and share content.
To be successful on a social platform like Instagram, you must do more than simply promote your law firm and its services. Of course, it is a great idea to share self-promotional content like blog posts, speaking engagements, client testimonials, recent articles, and firm successes on your channel, but Instagram is the perfect platform to share more behind-the-scenes footage as well. Balance the “work” images you are sharing with more personal touches showcasing your law firm’s culture, such as attorney spotlights, staff birthdays, behind-the-scenes looks at photo shoots, “day-in-the-life” videos, or even pictures of community work your firm participates in. Be sure to share your videos and photos not just on your feed but in Instagram stories as well.
If you’ve used Instagram before, you have likely already noticed it is a hashtag-heavy platform. Hashtags can be an incredibly useful tool for people to discover your account and follow your content. Use hashtags that are relevant to your practice areas and relate directly to the content you are sharing. Find out which hashtags are trending by using monitoring tools or keeping an eye on the “explore” page of the platform, as this will show you what content is trending based on the algorithm.
Law Firm Instagram Help
These few tips should be a good start in getting your law firm set up on Instagram. While it might seem like a daunting task to start using a new platform from scratch, many law firms actually have an advantage when it comes to growing a following. With numerous attorneys, associates, and staff members all under one roof, growing a more involved and engaged community might not take as long as you think.
Of course it does take the right person for the job of managing the account. If an in-house marketer doesn’t exist, is unavailable to run your new Instagram account, and/or is unable to produce meaningful content for Instagram, we can help. Contact the social media marketing experts at Stacey E. Burke today to learn how we can thoughtfully and strategically build your law firm Instagram account today.