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Wikipedia for Lawyers and Law Firms

Oct 30, 2013 | by Stacey Burke | Law Firm Branding | Wikipedia
Wikipedia was launched 12 years ago and has become the sixth most popular website in the world. This collaborative online encyclopedia can enhance your firm’s brand and online presence, but it’s not just about advertising or self-promotion. Perhaps you thought a Wikipedia page was only for the really famous folks like Kim Kardashian? Not so! These days, many law firms are staking out their Wikipedia presence. Why? Wikipedia is one of the largest reference websites with 470 million... [MORE]

Don't Just Develop Your Law Firm Brand, Your Personal Brand Matters Too

Law firms are becoming increasingly aware each year of the importance of both digital marketing and business development. Many are allocating an increasingly diverse budget to a variety of expenditures, largely all of which are designed to raise the profile of the firm itself.  Law firms do not generally promote their lawyers individually or allocate marketing resources for personal branding unless these items contribute to the firm’s overall bottom line. Why is personal branding... [MORE]

How to Make Your Law Firm Stand Out

Sometimes it feels like every lawyer and every law firm do the same things to get business. We sound alike: other law firms may have the exact same practice areas as yours, and thus very similar messaging to you. We look alike: with the “keeping up with the Joneses” mentality of legal digital marketing, many law firm websites look ridiculously similar to each other as lawyers try to use the same vendors as their competitors without really being able to quantify a tangible value to... [MORE]

Top 10 Lawyer Marketing Mistakes

I spoke in Chicago at the first ever AAJ Marketing Seminar: How to Promote and Manage Your Practice. I was asked to speak about the top marketing mistakes I see law firms make. While I could have spoken for hours, I chose to limit myself to 10 issues, addressing several in depth in my hour-long presentation. What Am I Doing Wrong? 10 Biggest Marketing Mistakes: Focusing on one component instead of creating a comprehensive strategy Failure to monitor social media Poorly... [MORE]

2014 Marketing Tips For Lawyers

Reaching significant milestones often leaves us feeling reflective. As 2014 draws to a close, most law firm partners will begin to look at their financial year in review, metrics they commonly track to gauge their business success, and bonus rates for their employees. Combing through your financial state is important; however, it is also important to look at the overall lessons you’ve learned during the past year in order to avoid mistakes and capitalize on successes in 2015.  I... [MORE]

The Top 10 Reasons Email Signatures Have Issues

This blog post contains an interactive exchange between longtime legal industry marketing expert and attorney Stacey Burke and Nick Lindauer, the Vice President of Operations and Client Services for one of Houston’s most successful digital marketing agencies, Forthea.   The development and implementation of a company-wide email signature appears to be simple, but is surprisingly complex. No matter how detailed the coding process, something always can (and will) go wrong. Email... [MORE]

Nine Tips To Write A Great Lawyer Website Biography

Lawyer website profiles are so much more important than most law firms realize. Bio pages play a crucial role in SEO while revealing what the firm thinks is important. They are the primary individual branding locations for the firm’s most valuable assets – its lawyers. Each lawyer’s profile is one piece of a whole – the bio pages should be written in the firm’s voice and in its consistent brand messaging. It is common for law firms to throw bios together haphazardly when a new... [MORE]

Is It Time For A Legal Branding Makeover?

With most things, what’s on the inside matters most. When it comes to your law firm, however, that’s not always the case. One of the most important, customer-facing elements of any business is its logo. If your logo and marketing materials are dull and outdated, chances are clients will think the same of your practice. Should you consider rebranding (and no, we aren’t just talking about your logo)? We are talking about the entire digital image of your law firm. Revamping your brand... [MORE]

Make Business Cards Great Again

We live in a digital world. We communicate by text, email, chat, social media, Skype, and more. In a society where we connect instantaneously with one click, why do we need business cards? Exchanging business cards face-to-face forms a much more personal connection than emailing someone. This is why business cards likely remain the most often used and effective form of direct marketing. I’ve yet to attend a legal industry event where even the most tech-adept people didn’t trade... [MORE]

Expert Level Unlocked: Becoming The Go-To Lawyer

Achieving Expert Status as an Attorney  As a practicing lawyer in a very competitive location in a highly competitive practice area, it was crucial to find a way to differentiate myself from the pack. How can a younger lawyer develop a unique competitive advantage in an already saturated market?  What makes one lawyer capable of charging and receiving a significantly higher hourly rate than another? How do I become viewed as a trusted advisor to my clients? Having not only your... [MORE]

Competitor Analysis: Is Your Law Firm Marketing Keeping You Ahead of the Curve?

When it comes to marketing a business, it’s important to know what you’re up against. While it would be nice to solely rely on your firm’s strong lawyers to bring in the business, that’s simply not enough. How do you know your firm is taking the right steps toward an effective marketing strategy? Understanding what other law firms are doing and how yours is stacking up against their efforts is one way to find out. A competitor analysis will help your firm establish what’s already... [MORE]

Common Branding Mistakes Your Law Firm Might Be Making:

Most attorneys know it’s important to have a law firm brand but usually underestimate just how much work goes into building a great one. Law firm branding needs to be well thought out, well researched, and well planned.  There’s more to branding than just throwing a logo on all of the content you create and share on the web. In order to build a great brand, be sure to avoid the common pitfalls in law firm branding mentioned below. 1. No Focus Overloading prospective clients with... [MORE]

Law Firm Marketing Strategies: Traditional VS Digital

Users increasingly find businesses to use and products to buy via search engines online. Thus, spending on digital marketing only continues to increase. A question has arisen as to whether the marketing world will soon do away with traditional tactics and let digital strategies take over. Sure, many law firms are moving toward predominantly digital marketing plans but that’s not to say traditional marketing is vanishing anytime soon. Is one marketing approach really better than the... [MORE]


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