Google Algorithm Updates

UPDATED: Google Algorithm Updates

The challenging thing about Search Engine Optimization (SEO) is that Google and other search engines are constantly updating their search algorithms. What is considered “quality” and “relevant” changes frequently. While Google makes a few minor algorithm updates daily, every now and then Google rolls out a much more comprehensive update.

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How to Find the Right Speaking Engagements for Your Firm

As speaking opportunities for lawyers can be a major marketing pull in terms of public relations and business development, it is essential to have at least a few attorneys at your firm speak in addition to attending these events. With so many legal industry events out there to choose from, it can be difficult to determine which is the right fit for you and your law firm. 

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How To Have a Successful Fourth Quarter

Nine months ago, you most likely started 2018 fired up, with optimism and goals. Now that the fourth quarter is about to arrive, it’s probably obvious whether or not your law firm is meeting the goals you set. But it’s not just about this year – in addition to ensuring a positive end to 2018, a strong fourth quarter places your firm on the right path for next year. Here are a few expert tips you should consider during the remainder of 2018.

WHY LONG FORM VIDEO CONTENT SHOULD BE INCLUDED IN YOUR MARKETING STRATEGY

Why Long Form Video Content Should Be Included in Your Marketing Strategy

When it comes to video marketing, most of us think of the short video clips we’ve seen on Facebook that are anywhere from 30 seconds to two minutes long. This comes from the notion that because we have supposed short attention spans the videos we create and post should be kept short in order to encourage more engagement and gain views. This might’ve been the case not long ago, research is showing an increasing trend of longer form video content.

SOCIAL MEDIA METRICS YOU SHOULD ACTUALLY CARE ABOUT. PART 1: FACEBOOK

Social Media Metrics You Should Actually Care About (Part 1: Facebook)

You’ve been regularly posting on your law firm’s social media channels and now you are wondering if the return on investment (ROI) is there. Social media metrics have come a long way over the years, and these days you can glean excellent insight into how your social posts are performing. But which of the countless available metrics, statistics, and data should you focus on? How do you prove whether or not your efforts are making an impact?

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