Content marketing has become an integral part of law firm digital success. Adding content to your law firm website lets search engines know you are keeping things fresh and draws in new readers with compelling, timely content.
Tag: Website Design
When working with clients on a new website design, one question seems to pop up time and again: should the design incorporate a “home” button or link? Should we list the word “Home” in the main navigation menu, or will our logo suffice as a navigational tool for returning to the home page? The answer isn’t straightforward, unfortunately, and there are pros and cons to both options.
When it comes to potential new clients, lawyers can’t get enough information. They want to know every detail about the client from the first introduction, and generally want to know if the client is a viable lead before ever interacting via phone or email. This can lead to one of the questions I’m most frequently asked when designing websites: can we capture more information from our contact forms than just name, phone, and email? Generally the answer we give is no, and here’s why.
I speak to lawyers I know and lawyers that cold call me for advice almost every single day. Here are the five most common questions I receive about legal marketing.