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Reading Your Google Analytics – the Basics

Google Analytics is a powerful website and social media analytical tool for your law firm.  Even if your law firm’s website is currently connected to another analytics system, adding Google Analytics is a must.  This post will be the first in a series covering the most basic metrics captured in Google Analytics.  Bounce Rate Bounce rate is the percentage of visitors who leave your site after only viewing one page.  The greater the number of web visitors viewing your site and... [MORE]

Google Analytics: Reviewing Behavior Flows

The Behavior Flow report is a powerful tool in Google Analytics that determines which law firm website pages retain visitors.  In this post, I will discuss three benefits of using Google Analytics behavior flow analysis as part of a weekly website review process. Landing Pages Once logged into your law firm website Google Analytics account, select “Behavior Flow” under the “Behavior” heading in the left navigation panel. The behavior flow view will show you a flowchart... [MORE]

November 2013: Law Firm Marketing and Technology Recap

During the month of November, we had the opportunity to share several of our own blog posts on topics ranging from Google Analytics to law firm press releases. We not only monitor questions lawyers ask on social media, but we also track the most common questions we receive from law firms.  We also watch and analyze our own website analytics to see which of our own posts perform well, so that we can share more content on popular topics. Here is my look back at the Stacey E. Burke,... [MORE]

Your Monthly Law Firm Efficiency Metrics Guide: Post 1

Law firms are busy places with many moving parts, and it can be hard to get a comprehensive view of everything taking place in the office.  This blog post will be first in a series of three discussing three different monthly reports firms should use to get a good overview of company activity.  The three posts will cover three sets of reports – Marketing Metrics, Database Activity, and Staff Auditing. Marketing Metrics Create a report that tracks your firm’s marketing goals.  This... [MORE]

Digital Marketing: The Basics in 20 Minutes or Less

I was honored to Co-Chair the Houston Trial Lawyers Association Law Practice Management CLE this year with my friend Marc Whitehead. We not only chaired the event, picked the topics, and lined up all of the speakers, we also spoke on a panel ourselves. Thank you to now Past President Peter Kelly for selecting us to execute this event, and for resurrecting it after a few years of its absence. Marc and I are both very interested in and very involved in a variety of marketing groups.... [MORE]

Using Holiday Downtime for Law Firm Marketing Reflection

From the week of Thanksgiving through the end of the year, many lawyers begin thinking more about holidays and family time than work or litigation. The same holds true for potential clients. So – do we wait until mid-January to resume our business development? Or, do we take advantage of the holiday season downtime to evaluate, plan, and budget so that we can crush it in 2015? Making a List and Checking it Twice You could take the end of the year to relax, but when your... [MORE]

Google Update: Mobile Website Design Critical for Law Firms

Apr 08, 2015 | by Stacey Burke | Google | SEO | Google Analytics
Your law firm may have received a notification email from Google in the past few weeks that one or more of your websites fail to meet mobile friendly requirements. You might have ignored it, forwarded it to your marketing directory or agency, or deleted it. But, now Google has told us all that mobile usability will be factored into its ranking algorithm for searches that originate from smart phones.  Google is launching its mobile-friendly algorithm update on April 21, 2015. What... [MORE]

Google Authorship is Not Really Dead

Gary Illyes, Webmaster Trends Analyst for Google Switzerland, recently spoke at SMX East, making the surprise recommendation for webmasters to keep including Google Authorship on new websites, and not to remove it if it is already in place. The reason he cited was Google might use it again in the future. Many webmasters stopped implementing Google Authorship on their websites over a year ago after authorship and related photos were dropped from search results.  If you have not set... [MORE]

Website Key Performance Indicators Your Law Firm Should Be Tracking

Data, data, data. While a law firm might have the prettiest website of its competitors, those good looks are all for nothing if you don’t keep track of your website’s key performance indicators. The ability to understand user behavior on your website and to adapt the website to best serve them will get the most value out of that gorgeous website. Law Firm Website KPIs You Should Be Tracking: Session duration – Knowing how long visitors spend on your website is extremely... [MORE]

Why Hiring A Social Media Marketing Manager Is The Right Idea For Your Law Firm

While many people think of social media as a hobby, side project, or even a nuisance, some people make an entire career out of it, or even build a business from it. Social media is easily one of the most powerful marketing tools out there and should be a part of any business' holistic marketing strategy, and law firms are no exception. If you’re one of the skeptics thinking, “why would my law firm need one person to handle such a tiny task in my grand marketing scheme,” read... [MORE]

What Do The Numbers Mean: Understanding Your Website Analytics

If you’ve ever logged into Google Analytics for your law firm’s website, you’ve likely been flooded with numbers and statistics, but do you know what they all mean? Metrics like “users” and “sessions” are easy enough to understand, but if you don’t dig any deeper into your website’s analytics, you are missing out on an opportunity to understand your audience and the effectiveness of your website. Numbers Explained  Bounce Rate Bounce rate refers to sessions where users only... [MORE]

Nightmare On Web Street: Is Ghost Spam Haunting Your Website Data?

Dec 05, 2016 | by Emma Hanes | Google Analytics
Managing a law firm website isn’t easy. It takes a lot of work to get a great website up and running and that’s only the beginning. Once you manage to get your website up and running, you will need to analyze your website’s performance data in Google Analytics to understand what is and what isn’t working. But can you really trust your website’s data? Maybe not. Websites are susceptible to something called Ghost Spam, which can corrupt your analytics and feed you false information.... [MORE]

Master of the Search Universe: Utilizing Google Webmaster Tools

Mar 06, 2017 | by Emma Hanes | Google Analytics
So you’ve set up Google Analytics for your website and you are carefully analyzing website data to make informed decisions about your digital marketing strategy – great! But your job is far from done. Besides Analytics, Google offers another very important tool to help improve website performance, and you’re probably not using it – Google Webmaster Tools. In order to use this product, you will first need to verify you actually own the website address. This can be done easily if you... [MORE]

Tag, You’re It! Why You Should Be Using Google Tag Manager For Your Law Firm

Apr 11, 2017 | by Emma Hanes | Google Analytics
Google has no shortage of tools website owners can use to understand and improve website performance. From complex reporting in Google Analytics to search engine optimization in Google Webmaster Tools, instituting the best practices to manage your website’s performance metrics can be time consuming and frankly, confusing. However, there is one simple Google feature that all law firms should be using: Google Tag Manager. What Is Google Tag Manager? Google Tag Manager (GTM) is a... [MORE]

5 Google Analytics Filters You Should Be Using

Dec 04, 2017 | by Emma Hanes | Google Analytics
It is impossible to make informed decisions about your law firm website without data. You can’t even know if your website is performing well without meaningful data. However, not all data can be trusted. There are five Google Analytics filters that need to be put in place to ensure your website data is accurate. 1. Internal IP Filter – If you have ever visited your own website, then you need to be using an internal IP filter. You don’t want the time you or your employees spend on... [MORE]

A New Google Algorithm Update Is Shaking Up The Legal Industry

Jan 22, 2018 | by Emma Hanes | SEO | Google Analytics
The challenging thing about Search Engine Optimization (SEO) is that Google and other search engines are constantly updating their search algorithms. What is considered “quality” and “relevant” changes frequently. While Google makes a few minor algorithm updates daily, every now and then Google rolls out a much more comprehensive update. Google updates can be difficult to spot because the company tries to release them inconspicuously. Google does this by rolling out updates slowly... [MORE]

4 Things You Can Do To Improve Your Bounce Rate Right Now

Mar 26, 2018 | by Emma Hanes | Google Analytics
Looking at a website’s bounce rate is one the quickest ways to determine whether or not the website is successful. A “bounce” occurs when a user lands on your site and leaves without visiting any other pages, interacting with the site, or completing a conversion. A bounce rate is the percentage of users who bounce, so you want to have as low of a bounce rate as possible. Having a high bounce rate is bad news because it means users aren’t engaging with your website, reducing your... [MORE]

Recent Google Algorithm Updates

May 22, 2018 | by Stacey Burke | Google | SEO | Google Analytics
Google has rolled out a number of algorithm updates recently. The beginning of 2018 has been extremely turbulent for search engine rankings as websites still recovering from previous updates have been tossed up again by these newly rolled out updates. One of the most notable updates was confirmed by Google and occurred mid-March. This was a “broad core algorithm update” that impacted the appearance and rankings of some websites in search results. Glenn Cabe and others dubbed this... [MORE]

5 SEO Myths Busted

Jul 17, 2018 | by Emma Hanes | SEO | Google Analytics
Search engine optimization or SEO is both complicated and always changing. Because of this, many SEO myths get disseminated that are hard to shake. Here are five SEO myths busted.   Google Analytics is bad for my website. Let me be absolutely clear: Google Analytics is in NO WAY bad for your website. It will not hinder your website performance, affect the user experience, or cause any negative effects. If someone is telling you Google Analytics is bad for your website, they are... [MORE]

What is a digital marketing audit and why is it important for a law firm?

Getting your law firm to have a sustainable position online may take months, if not years. It is a huge and expensive task that demands both a long-term commitment and ongoing work on an indefinite basis. When your digital marketing efforts are fruitful in getting you the online authority you want, it does not mean you are finished – and techniques that worked to get you there eventually become obsolete. Therefore, a regular audit of your digital assets can be invaluable for gauging... [MORE]