If you are undertaking a content marketing strategy or launching a new website, you need to understand a concept called “readability” and the effect it has on SEO value and user experience. While readability was not always an important factor to consider for SEO, it’s becoming hugely significant and you will need to be mindful of it.
With the rise of mobile devices, tablets, and voice search over the past few years, the way we interact with search results is changing. Mobile devices now account for 50 percent or more of all traffic to websites (depending on the industry), and voice search (i.e. using your voice to ask an internet connected device such as Siri or Alexa a question) is projected to account for 50 percent of all searches by 2020.
Depending on who you ask, writing titles for your content may be the easiest or hardest part. Regardless of whether or not titles come to you naturally, it’s important to know the difference between a good title and a bad one. This might seem obvious, but the truth might just surprise you.
Read answers to some of the most commonly asked questions and concerns regarding email signatures.
Content marketing is a hugely successful marketing strategy that uses the production of quality content to increase organic search engine rankings. The centerpiece of a content marketing strategy is an editorial calendar. Without an effective and well thought out editorial calendar, your content marketing will likely fall apart. Here are five tips for creating the best editorial for your content marketing.
Logo files can come in many different formats, and each one should be used for the proper purpose. Using the wrong file type creates instances of blurry logos or logos rendered in the wrong color or size. Find out more about what you should use when.
Content marketing is a great way to promote your law firm and obtain new leads. By creating engaging and informative content, law firms can increase their website traffic and encourage more conversions from users. One of the newest tactics used by content marketers is news scraping, and savvy law firms looking for a competitive edge should consider adding it to their marketing strategy.
Lisa Hopkins