Creating provoking social media captions is not only an effective way to ensure your followers click-through to read your content, but also it inspires reactions and conversations around what you are posting.
Author: Stacey E. Burke
Optimizing Your Website For Zero Click Searches
Google made some of its biggest search algorithm updates ever over the last year, specifically to make online answers easier for searchers to find. New Search Engine Results Pages (SERPs) functionality like featured snippets now appear in results for more than half of all searches. These features are often referred to as zero click searches, which…
3 Best Practices for Your Law Firm Holiday Social Campaign
Devoting time to connect with a local organization that lines up with your firm’s practice areas or passions is a great way to end the year, especially when done right.
How To Get Your Law Firm Digital Marketing Ready For The New Year
As we approach the end of a calendar year, law firm management is reviewing the past 12 months to see how far your law firm has progressed toward its goals along with how important metrics are trending year-over-year. Since having a good looking, properly functional, optimized law firm website is imperative for business success, part…
Google My Business Guidelines for Law Firms
Google My Business drives local business search results in Google search, maps, Google voice search, and more. In order to ensure your law firm is getting the most out of its listing, we’ve put together a checklist of best practices.
Fresh Advice For Law Firm Content Marketing
It should go without saying at this point that content is an integral part of any successful online marketing strategy. And that as digital trends change regularly, your law firm content must accordingly adjust. What worked a year ago online may not work today and certainly will not work in the future. So what are…
7 Social Media Myths That Might Be Hurting Your Law Firm
As social networks continue to emerge and change, so do common misconceptions about how to use them. Today we are going to cover some of the most common social media myths that could be hurting your law firm and its social media marketing efforts.