FAQ

Five Reasons Every Law Firm Website Should Incorporate FAQs

The best practices for law firm website design and copywriting continue to change in response to consumer behavior – and nothing has shifted that behavior as dramatically as the COVID-19 pandemic. Now, users are searching for answers to questions way more frequently than ever before. Proving the answers to searchers’ questions in your website content will help your site rank higher in search engine results pages (SERPs), including potentially scoring a spot in the coveted rich results.

Houston Legal Marketing

Optimizing Digital Content for a Variety of Search Engines

When it comes to writing digital content, it’s no secret that an important goal is for it to be seen by as many people as possible searching for your topic. While it may feel like Google is all that matters – and optimizing law firm content for that one search engine is challenging enough – a myriad of different factors matter when optimizing your writing for multiple search engines.

Digital Marketing Spring Cleaning During Quarantine

Digital Marketing Spring Cleaning During Quarantine

There is nothing like a quarantine to force us into cleaning and organizing. Like most people who now find themselves working from home, you may be reviewing a lengthy home improvement task list you keep tucked away for rainy days. As social distancing and shelter-in-place orders proliferate across the nation, you can also take advantage…

Houston Legal Marketing

How SEO Content Can Benefit Your Law Firm

When it comes to creating content for a web page or blog entry, it’s easy to assume the process simply entails writing and publishing the content. Most website content is written with an eye toward search engine optimization (SEO), in order to help a site rank higher in search engine results and thus be seen by more potential clients. Writing content designed to rank in different search engines can be incredibly beneficial for any law practice.