Stock Imagery

Why Lawyers Should Embrace Stock Images

A recent article derided the use of stock images for law firm websites – claiming, “Most of them are unrealistic, not very engaging and very stiff.” The author instead suggested law firms invest significant time and money to take all of their own personalized photos. While the author’s critique may be true for a small…

Local SEO

Structured and Unstructured Citations

If you want your law firm website to appear at the top of Google organic search results for important keywords, then local SEO should be at the top of your marketing task list. Local citations are an integral part of local SEO, because the more relevant websites that link to yours, the better your website…

Negative Reviews

What Lawyers Can Do About Negative Reviews

Part One: Negative Reviews on Facebook and Google Practicing law is providing a professional service, and thus law firms benefit from online reviews. However, opening yourself and your law firm up to receiving reviews doesn’t just allow for positive news. Receiving negative feedback can be devastating, as these reviews are often left flippantly, sometimes even…