It is impossible to make informed decisions about your law firm website without data. You can’t even know if your website is performing well without meaningful data. However, not all data can be trusted. The reality is spammers are constantly trying to find ways around filters, and they must continually update filters to adapt to changes. There are five Google Analytics filters that need to be put in place to ensure your website data is accurate.
Website design trends come and go as technology evolves over the years. Some trends have a natural death as better options become available, such as Adobe Flash. Some seem like a good idea because they are easy, like widgets. And some are complete mysteries, like the rise in hamburger menus for desktop website design. All three of these trends need to end with 2017, and here’s why:
As search engine algorithms are continually updated, optimizing your website can become challenging. While there are several best practices that can help you build a foundation for optimizing your website, one of the most under-utilized SEO tools for law firms is Yelp. Yelp is an online directory where users can leave reviews directly on a listing. A Yelp listing is beneficial in many different ways for SEO.
If your law firm wants to reach a lot of people, direct mail remains a cost-effective marketing option. Practically everyone has a mailbox, and most people check theirs daily. About 79% of consumers consider reading mail to be more convenient than going online. But going online and reading paper mail can work hand-in-hand to help boost brand awareness. For example, up to 64% of people visit a website because of direct mail they receive.
Social media is without a doubt one of the best ways to increase awareness of your law firm and the work that your lawyers do each and every day. Last month we talked about creating the perfect social media designs. Now that you’ve created your social profiles, you want to make the most of your social media efforts and continue to grow your audience. In order to do this you need to perform the occasional social media tune-up.
Everyone working at a law firm knows the pain that comes with employee turnover – the struggle is real. I have interviewed, hired, and fired law firm employees for over 15 years across a variety of firms and practice areas. While there are many factors that contribute to employee retention, the initial interview process can start the employer-employee relationship off on the right foot by ensuring you hire the right people to suit your business.
It’s no secret that imagery is a major component of social media marketing today. As marketing professionals, we cannot stress enough the importance of featuring visual content on your social platforms. Today we are specifically highlighting the value of clean, professional social media designs. Fortunately for you, we have a few tips and tricks up our sleeve for you to master the art of a perfect law firm social media profile.
Lisa Hopkins