By now, most lawyers know it’s important to have a website that performs well on mobile devices. Mobile traffic accounts for a large percentage of website traffic, and Google has largely transitioned to “mobile-first” indexing of websites. Having a responsively designed website is only part of what your law firm needs to succeed with mobile…
No matter how advanced the technology is, at the end of the day, Google is still just an algorithm. It works diligently to understand the content of your website, but it simply doesn’t have the ability to read and comprehend words the same way a human does. Not to fear, however, as there are methods…
We are almost halfway through 2020, and the year has already seen massive changes in the way we are interacting with each other. As large scale stay-at-home and work-from-orders swept the nation due to COVID-19, the effects of social distancing and physically isolating created ripples across the digital world. From determining how to engage with…
You don’t have to be a marketer to be familiar with the numerous algorithm updates Google implements over the course of each year. Recent updates have focused on improving and enhancing user interface (UI) and user experience (UX). While the majority of Google updates will have minor impacts – if any – on the everyday…
Law firm websites can fall into a bit of a rut, remaining devoid of any meaningful personality to reflect the identity of the firm. While law firms are looking to portray a professional demeanor, that doesn’t mean their website designs have to be plain. Injecting your website with some personality is a great way to…
Content marketing involves creating content in various forms – blogs, videos, and graphics – that generate interest in your law firm. Professional services consumers are savvy enough to research a business before considering it as a provider of services. Consumers are attracted to engaging content that’s relatable; and, when readers connect with your content on…
As we continue to practice social distancing, Zoom meetings have become a go-to method of conducting client meetings, mediations, depositions and even hearings. If your law firm is utilizing video conferencing to conduct business during this time, we’re here to help create a professional background for you. Utilizing your law firm’s logo and branding, we…
Lisa Hopkins