virtual practice

Why Having a Virtual Practice Could Affect Your Google My Business Listing

Virtual law practices are nothing new. Many law firms have been opting to transition their businesses into the remote work-sphere to allow more time to work outside of a traditional office. While the convenience of having an executive suite or shared workspace for client meetings is a no-brainer to most, lately many law firms using these facilities for physical addresses have been negatively affected when it comes to Google My Business Listings.

Houston Legal Marketing Agency

Google’s Evolving (Again). Here’s How.

With the rise of mobile devices, tablets, and voice search over the past few years, the way we interact with search results is changing. Mobile devices now account for 50 percent or more of all traffic to websites (depending on the industry), and voice search (i.e. using your voice to ask an internet connected device such as Siri or Alexa a question) is projected to account for 50 percent of all searches by 2020.

Google Algorithm Updates

UPDATED: Google Algorithm Updates

The challenging thing about Search Engine Optimization (SEO) is that Google and other search engines are constantly updating their search algorithms. What is considered “quality” and “relevant” changes frequently. While Google makes a few minor algorithm updates daily, every now and then Google rolls out a much more comprehensive update.

Medic Update

Understanding The Medic Update and Google’s YMYL Websites

It’s rare that Google algorithm updates ever directly impacts the legal industry. Luckily (or unluckily depending on your outlook), a Google algorithm update that began on August 1st takes direct aim at law firm websites. In the first month of August, law firms may have seen their organic website traffic fall off a cliff or skyrocket exponentially. Unfortunately, unless you are actively engaged in a very comprehensive SEO strategy, you probably suffered a loss.