Since we can’t speak at live events or network in person, online authority marketing is more important now than ever before. People who decide to market their authority invest in what appears in digital search results for their name, their firm name, and their specific areas of expertise. When the results of a web search position you and your firm as experts in your practice areas and geographic locations, your authority or credibility rises.
If you’re planning to speak at an event or you want to pitch yourself to speak at an event, you’ll need to write a speaker biography to properly introduce yourself to the audience. But what should you put in the bio? How do you highlight your skills without sounding like you’re bragging? Personally, I’ve found…
As speaking opportunities for lawyers can be a major marketing pull in terms of public relations and business development, it is essential to have at least a few attorneys at your firm speak in addition to attending these events. With so many legal industry events out there to choose from, it can be difficult to determine which is the right fit for you and your law firm.
Your law firm has updated all of its digital assets, you’re posting regularly on social media channels, adding content to the website once a week, and scheduling your Q2 e-newsletter to go out. Now what should you do in terms of marketing?? Below are four innovative ways to market your law firm you may not have tried… yet.
Often times one of the highest requests we get as marketing managers is “How do I drive more traffic to my website?” We know that for business owners, an important goal is to always drive new clients to your website. While we can easily list about 50 ways to do this, we’ll start with four for now. Below is a short list of simple ways you can drive traffic to your site.
Speaking is one of the best ways to build a lawyer’s reputation and connect with people who may need your help. Speaking consistently at least once per month increases your credibility and visibility in both your local community and your expanded professional community. However, as many business developmentally challenged lawyers already know, pitching yourself does not come naturally to all of us.
Stacey E. Burke