This week’s post is specifically for you, legal vendors. I answer a lot of B2B marketing questions from law firms looking to market to other firms. There are a variety of “expert” opinions available on the Internet concerning whether social media marketing works in the B2B arena. I’ll save you the searching and anticipation: It does. I get new cases for firms using social media. Period.
How do you know if your firm is getting the most out of Twitter? Even if your law firm doesn’t run its social media marketing with a fancy software program, the native Twitter application just released free tracking and analytics to all users.
In the marketing world, the term “community manager” has become increasingly popular. A community manager in the law firm marketing context is the online representative or “face” of your law firm. The law firm social media community manager is the individual who interacts with your online audiences through blogs and social networks like Facebook and Twitter.
Stacey E. Burke