If you are undertaking a content marketing strategy or launching a new website, you need to understand a concept called “readability” and the effect it has on SEO value and user experience. While readability was not always an important factor to consider for SEO, it’s becoming hugely significant and you will need to be mindful of it.
Depending on who you ask, writing titles for your content may be the easiest or hardest part. Regardless of whether or not titles come to you naturally, it’s important to know the difference between a good title and a bad one. This might seem obvious, but the truth might just surprise you.
Part One: Negative Reviews on Facebook and Google Practicing law is providing a professional service, and thus law firms benefit from online reviews. However, opening yourself and your law firm up to receiving reviews doesn’t just allow for positive news. Receiving negative feedback can be devastating, as these reviews are often left flippantly, sometimes even…
There is always more to be done when it comes to optimizing your firm’s digital assets. With any marketing strategy, you must determine your priorities and figure out how to get the most out of your existing properties. Along those lines, next on your strategy list should be SEO’s little sister: social media optimization (SMO).
Building backlinks to your law firm website is an extremely detailed process that is very time-consuming. If you are practicing law, chances are you won’t have time to undertake a meaningful analysis or to engage in outreach to acquire links. That’s where we come in – the legal marketing experts of Stacey E. Burke, P.C. handle effective link building strategies for lawyers across the country.
To help your website show up in search results, you can undertake a number of search engine optimization strategies, but a great place to start is to list your website on numerous online directories. This can include lawyer directories like Avvo, Google My Business, social media platforms, the Yellow Pages online, and many more. If you’re ready to start listing your law firm, that’s great, but don’t forget these three online law firm listings that you likely haven’t thought of.
There’s one thing the law firm marketing experts at Stacey E. Burke, P.C. are always asking clients to provide, but we almost never receive: case results and/or representative matters. Case results should be present on every law firm website because they provide significant value. Unfortunately, since we can’t read minds, we have to rely on our clients to provide us with this information. Any lawyer that has successfully handled or assisted in any type of legal matter has case results, and they should absolutely be on your website. Here’s why.
Lisa Hopkins