Creating provoking social media captions is not only an effective way to ensure your followers click-through to read your content, but also it inspires reactions and conversations around what you are posting.
Category: Law Firm Social Media
3 Best Practices for Your Law Firm Holiday Social Campaign
Devoting time to connect with a local organization that lines up with your firm’s practice areas or passions is a great way to end the year, especially when done right.
How To Get Your Law Firm Digital Marketing Ready For The New Year
As we approach the end of a calendar year, law firm management is reviewing the past 12 months to see how far your law firm has progressed toward its goals along with how important metrics are trending year-over-year. Since having a good looking, properly functional, optimized law firm website is imperative for business success, part…
How Changes to Facebook’s Political Advertising Policy Affects Law Firms
Since Facebook updated its algorithm at the beginning of 2018, Pages have continued to see a steady decline in organic reach. The rate of organic reach dropped 34% after the update, and that was after a prior 20% decline in 2017. We’ve discussed the need to spend more on Facebook ads in light of these…
Google My Business Guidelines for Law Firms
Google My Business drives local business search results in Google search, maps, Google voice search, and more. In order to ensure your law firm is getting the most out of its listing, we’ve put together a checklist of best practices.
7 Social Media Myths That Might Be Hurting Your Law Firm
As social networks continue to emerge and change, so do common misconceptions about how to use them. Today we are going to cover some of the most common social media myths that could be hurting your law firm and its social media marketing efforts.
The Lawyer’s Guide to Instagram Live
We all know by now that video content is taking over the world; and, since social media is not slowing down anytime soon either, combining the two is how you make it work in the digital marketing realm.