Just as in many other industries, social media provides law firms with the opportunity to connect with existing and potential clients while also showcasing their services in today’s in-demand world. Not only that, but just as there seems to be a myriad of personal injury firms touting their services online, there are just as many defense firms out there as well. Deciding who to target and building an audience for these highly specialized firms can be a difficult task.
Category: Law Firm Social Media
A 3-Step Plan Of Action For Small Law Firms On LinkedIn
Whether you are looking to build your professional network, share your firm’s blog posts, awards, and accolades, or attract new clients, LinkedIn can be the place to do so. In order to achieve these LinkedIn objectives, however, your firm needs a plan of action. Read our tips for building a smart plan of action for your small law firm on LinkedIn.
A Fond Farewell: What To Do (Digitally) When A Lawyer Leaves Your Firm
Employees rarely stay with the same employer for their entire career anymore; and whether the law firm employee decides to leave or the firm terminates them, a law firm needs to have a plan in place for how to handle breaking digital ties with the former employee. Your first step toward making the breakup digitally…
3 Mistakes Your Law Firm Is Making On Facebook
Today we are sharing a few things not to do on your company Facebook page, which should ultimately help your page flourish with the best of them.
Why Endorsements and Recommendations on LinkedIn are Important
In today’s digital-centric world, reviews are essential. We look to them to know if a new restaurant we want to try out will be worth it, if the latest smartphone really lives up to the hype, or even just to see what people are saying about the newest super hero movie franchise’s release. So while we often look to Yelp and other review-focused sources for this information, why is it many neglect to do the same for themselves professionally?
5 Tips For Successful Social Media Optimization
There is always more to be done when it comes to optimizing your firm’s digital assets. With any marketing strategy, you must determine your priorities and figure out how to get the most out of your existing properties. Along those lines, next on your strategy list should be SEO’s little sister: social media optimization (SMO).
The Demise of Google+ and the Rise of Google My Business and Local Guides
Google+ may be dead, but Google My Business Listings continue to become more and more important for law firms. Make sure you are up-to-date with the latest developments.